Europeans No Longer the Kings of Drinking

August 11th, 2010

According to industry figures, the always well-known drinking continent of Europe has been surpassed by Asia as the leading beer producing continent in the world, tossing back 124 billion pints in 2009, compared to Europe’s measly 115 billion.

Defying cultural stereotypes of beer-swilling Europeans, it is the first time that Asia has assumed the top spot in the world’s beer producing since annual records began in 1974 by the Kirin Institute of Food and Lifestyle.

Vietnam fuelled the surge in Asian beer production, with an increase of more than 24 per cent in beer manufacturing over 2009, according to the report.

India followed closely behind with an increase of 12 per cent, while China’s beer manufacturers also collectively increased seven per cent over the past year.

With the average Asian still consuming less beer than his or her European counterpart, there was still further scope for Asia to continue growing, according to Kyodo News.

”There is more room for further growth in Asia down the track because Asians’ per capita consumption is relatively small,” the report read.

Though they weren’t the leaders of the charge, we’ve already seen an increase in beer activity from Japan in a couple different ways. Will Asia be the next great beer frontier? It certainly looks like it could be.

Asia overtakes Europe as biggest producer of beer — Telegraph

Line Break

Tagged as: , , , , , , ,
Line Break

No Comments »

Line Break
  • Twitter
  • Tumblr
  • Facebook
  • Digg
  • Delicious
  • StumbleUpon
  • Line Break
 

Japanese Drinkers are Looking for Adventure

January 18th, 2010

When I think of adventurous beers and brewers, I generally think of the guys of at Dogfish Head or if I’m going international, I might think of Scotland and those crazy Scots over at Brewdog, but Japan? Not so much. I tend to think of light flavorless beers such as Sapporo, but things are starting to change over there. Japanese beer drinkers are shifting away from the big brewers-Kirin, Sapporo, Asahi and Suntory-and towards microbreweries that provide more options with exciting new tastes.

Based in the central Japan city of Nagoya, Morita Kinshachi produces a range of European-style pilsners, an Indian Pale Ale and an Imperial Chocolate Stout, but among its best-sellers are beers flavored with green tea or fermented bean paste.

“For us, the secret is to be original with the beers and make them stand out,” said Yoshino, [head of sales for Morita Kinshachi Beer Co.]

Although distribution from the Japanese microbreweries is limited, mainly to China and Australia, I’m hopeful that in the next couple of years I’ll be able to try a beer flavored with fermented red beans!

Line Break

Tagged as: , , ,
Line Break

No Comments »

Line Break
  • Twitter
  • Tumblr
  • Facebook
  • Digg
  • Delicious
  • StumbleUpon
  • Line Break
 

Barley… In… Spaccceeee!

December 3rd, 2009

space beerMaybe it’s not quite as exciting as it sounds, but Japanese Brewery Sapporo has created the galaxy’s first beer made in space! Well, kind of.

The extra-terrestrial beverage was the result of a five-month mission during which barley was grown for the first time in a Russian laboratory on board the International Space Station (ISS).

Sapporo Breweries, one of Japan’s major breweries, went on to use the crop of barley grown in space to create 100 litres of a 5.5 per cent proof beer ­ aptly named Space Barley.

The beer will only be available to 250 people, and these lucky few will be picked through a lottery and given 6-packs costing $115. I’d think it would make more sense to sell individual bottles instead of 6-packs, thus allowing more people to try the brew, but I’m not a scientist. It’s not exactly a beer made in space, nor is it a bunch of astronauts getting slightly tipsy on Japanese beer while revolving the Earth, but it’s still rather cool that a brewery had the idea and that other countries went along with it. What’s that? It might involve astronauts getting tipsy in space?

Although beer has previously been off space menus due to its alcohol and gas content, breweries are hoping that the newly-created space beer may eventually become availablecrazyastro for astronauts to enjoy in space.

Because this is all we need–drunk astronauts. As if they weren’t already crazy enough:

Check the video below for some more information about Space Barley.

(Via The Huffington Post and The Telegraph)

Line Break

Tagged as: , , , ,
Line Break

No Comments »

Line Break
  • Twitter
  • Tumblr
  • Facebook
  • Digg
  • Delicious
  • StumbleUpon
  • Line Break