The Brooklyn Brewery in Brooklyn, NY
I’ve just started reading Malcolm Gladwell’s Outliers. In the collection, Gladwell discusses how success is formed. He argues that much of our success is derived from our backgrounds, our chances, and much of our timing upon entering schooling, sports, etc. I really think the same goes for beer. Much of the success of a brewery depends upon the timing of opening, the positive reinforcement a place receives when opening, and the location which the brewery is based. If you’re the Brooklyn Brewery, you have to be pretty happy with yourself. You opened at a time just before the great Brooklyn Renaissance; you surely had a lot of great backers pushing for a fantastic brewery in the New York City area; and you’ve now wound up in the center of hipster/craft beer culture in a wonderful area of the United States. You were one of the Outliers, Brooklyn, but that still doesn’t mean you shouldn’t keep pushing the craft beer envelope. I’ve been up and down on your selections but I think I’m ready to make up my mind after trying another one of your special beers, this time on tap, the Brooklyn Brewery’s Brewmaster’s Reserve Intensified Coffee Stout.




