This happened yesterday, but it’s a slow news day so I’ll go ahead and give it some attention. Magic Hat Brewing Co. in Vermont was purchased yesterday by the owner of Genesee Beer. Hey, that doesn’t sound so bad, right? I’ve always hated Magic Hat beers, so maybe this will turn the brewery around, right? Right?
Rochester-based North American Breweries Inc. has purchased Independent Brewers United of Vermont, which owns the Magic Hat, Pyramid and MacTarnahan’s beer lines. The sale was announced Wednesday.
The addition of the craft beer breweries should make sales of all North American Breweries products easier to sell to wholesalers and retail chains, said CEO Rich Lozyniak. “Putting all our brands together under one sale and distribution model we think can help all the brands,” he said. “This will help us grow Genny, help us grow Honey Brown.”
Oh, fantastic. This will help Honey Brown, my favorite beer! This is just another marketing ploy where money and market share are being placed above the quality of the beer and the little-guy mentality. If I was going to avoid Magic Hat before, I will now avoid it like the glasses are made of toxic Gulf Coast sludge laced with meth and given a sharpened edge. Too harsh? Probably not. Try Magic Hat’s beet beer. Then tell me you don’t want to give up all beer for life.
Genesee Beer owner buys brewer of Magic Hat #9 — Democrat and Chronicle

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It’s no secret that pubs in England are closing at an alarming rate. Between the economic downturn and the fact that beer is just as easily purchased at grocery stores now (and cheaper), pubs that used to occupy every street corner are going under. But now some pubs are starting to get creative, hoping to grab hold of customers with not only beer and music, but other assorted fun as well.
For all of you who have always fantasized about ordering a delicious beer with your healthy and filling Whopper at Burger King, your dream is about to become a reality. Burger King has announced that they will be opening a Whopper Bar in Miami where you can grab an American domestic while devouring processed onion rings. Joy!
I speculated that the
Again, it’s kind of hard to say how the whole drop in sales is an effect of the rise in microbreweries and their sales, or whether microbreweries are also seeing a bit of decline. However, one Colorado-based businessman saw an increase in sales due to craft beers.








