First, it was the wide-mouthed can. Then, it was a can that changed color when it was cold. Most beers, most companies, most icons, heck, most gods would’ve stopped by now. But Coors Light went and changed the world again.

They created a 12-pack case with a tiny opaque window that turns transparent in cool temperatures. Never be momentarily fooled by a couple of silver bullets too-recently placed into a supermarket’s refrigeration unit. Know if they’re cold before you even open the door.

via Gizmodo