Boycott Minhas Beer

February 4th, 2010

A few weeks ago I posted about the trademark dispute that is currently going on over Boxer Beer. Jeff just recently emailed me to let me know someone has set up a Boycott Minhas Beer site, which lists all of their products. I wish it had more contact information to get a hold of Mountain Crest, but alas. Here is some more contact info for Mountain Crest and their subsidiary Minhas Brewing if you want to contact them and support American Craft Brewers: call Mountain Crest’s brewery in Wisconsin, (608) 325-3191, and tell them you don’t support their actions and plan on boycotting their beers. You can also show your dislike for what Mountain Crest is doing by emailing minhas@boxerlager.com, gary.olsen@minhasbrewery.com, and marketing@damngoodbeer.ca.

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    Miles

    Miles Anfinson currently lives in Helena, Montana where he was born and raised. A year ago, he graduated from Lewis & Clark College in Portland, where he spent four years tasting and drinking beer in the microbrew mecca of the United States. Aside from drinking beer, he enjoys collecting growlers and has a collection of over 120.

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    • Ravinder Minhas

      Here is a Press release that sheds some light on Jeff Moses and the issue. Of course, this is a free country – you can call on any boycott. However, consider what is fair and reconsider your post , which can affect (although has not affected) upstanding, legitimate and ethical businesses like ours. We invest our hard earned money in creating American jobs, at a time when

      Regardless, you should visit our Brewery Museum one of these days. You will enjoy the $1 million beer memorabilia including growlers from around the world. You can see the Museum Free of Charge – best beer memorabilia in North America..

      PRESS STATEMENT

      THE REAL STORY ON THE “BOXER” BEER BRAND RIGHTS IN USA

      February 15, 2010, Monroe, Wisconsin: Boxer brand beer was produced and sold by the Monroe brewery for many years in the second half of the 20th century. It was sold in many states including Illinois and Wisconsin.

      The brewery, now renamed the Minhas Craft Brewery re-introduced “Boxer” beer in Alberta, Canada in early 2007. It was a great success, creating and maintaining many export fueled jobs in Wisconsin during a severe economic downturn of historic proportions. Minhas followed this triumph by launching Boxer Lager in Manitoba, Saskatchewan and Ontario in 2008 and 2009 – which were also successful. Because of this success in Canada, Minhas Craft Brewery made Boxer Lager brand its flagship brand in Canada. With Ontario being one of the largest beer markets in North America, the Brewery will definitely continue to create export oriented jobs in America – something the country definitely needs.

      In 2009, Minhas Craft Brewery decided to re-introduce “Boxer” branded beer into the United States after many years of absence. Before selling any Boxer beer in the United States, we discovered that an individual from California (Jeff Moses) had a pending trademark application for “Boxer” beer.

      In light of this discovery, we spoke with Moses directly. He represented — contrary to his recent statements — that his “Boxer” brand was “dead in the water.” Our subsequent research did not suggest that Moses was selling “Boxer” beer at all. Accordingly, we opposed Moses’ trademark application, because it did not seem fair for Moses to prevent Minhas from selling “Boxer” beer in the United States if he was not actually using “Boxer” as a trademark. If Moses had told us that he was using the “Boxer” brand, we would not have challenged his trademark application — but he told us just the opposite.

      Thereafter, we contacted Moses to see if this issue could be settled in a mutually beneficial manner, and perhaps more importantly, without incurring legal costs for both sides. No attorneys participated in this meeting. At that time, Minhas Craft Brewery made an offer of several thousand dollars to Moses. The beer industry’s (and indeed other industries’) norm is to buy a brand at a few years’ gross revenue basis. Based on our analysis, Moses’ “Boxer” brand — assuming a registered trademark — would command about $1,000 on the open market. Accordingly, Minhas Craft Brewery offered a generous amount, several times this “industry norm”. However, Minhas Craft Brewery was stunned when Moses demanded several hundred thousand dollars to “abandon” whatever rights he had for the “Boxer” brand. During this case, Minhas has learned that Moses sold a small amount of “Boxer” beer in the past two years. However, we do not believe that his sales were “economically viable”, based on our experience in the industry. Thus, Minhas Craft Brewery was surprised to discover that Moses had dreams of being paid an amount that would equal 300 to 400 years of gross profit. In our estimation, Moses made, at best, zero net profit from his sales of “Boxer” beer.

      To our surprise again, Moses, through his team of lawyers, made a motion to the United States Trademark Trial and Appeal Board (TTAB) for a summary judgment based on, among other things, Minhas Craft Brewery’s bona fide intent to use the mark in the United States. We believe that Moses’ only intention with respect to this motion was to increase Minhas’ attorneys’ fees. We are pleased to report that, to no surprise to us, the United States Trademark Trial and Appeal Board (TTAB) denied Moses’ motion.

      Once the TTAB denied Moses’ summary judgment motion, Moses turned to media and the politicians. Minhas Craft Brewery feels that it has, at times, been portrayed unfairly and incorrectly as somebody as the big bully crushing the little guy. Nothing could be further from the truth. Minhas Craft Brewery is a family owned small brewery based in Wisconsin in the heart of the Cheese country. As such, it faces many challenges to remain competitive with the non-US owned mega brewers who probably spill more beer than the amount Minhas Craft Brewery makes. It works very hard to provide 65 full time permanent high paying American jobs with full benefits including health care, majority of which are dependent on exports to Canada. We would ask Moses to tell the politicians and the media his contribution to the US economy in comparison. Minhas Craft Brewery has no desire to bully anybody – all it is trying is to do is assert its rights through the legal channels that are available to any American company.

      Minhas Craft Brewery is confident that it will prevail in its opposition action before the TTAB and looks forward to pursuing it further as allowed under the prevailing laws and its legal rights.
      For further information, please contact Ms. Cathy Sennett, Brewery Development Manager, Minhas Craft Brewery, 1208 14 Avenue Monroe Wisconsin 53566, tel 608 325 3191 or e mail csennett@MinhasCraftBrewery.com

    • Miles

      Great to hear frmo you Ravinder. Tried to contact you guys a number of times, but never heard anything back. I’m glad to see what your side of the story is, but obviously it is best to get it in person or over the phone as opposed to some text on a computer screen. I would love to do a post about you guys and your side of what is going on (we mainly try to be objective here). Feel free to shoot me an email and I will give you more contact information to discuss the issue at hand.

    • http://www.barbeerians.com Miles

      Great to hear from you Ravinder. Tried to contact you guys a number of times, but never heard anything back. I’m glad to see what your side of the story is, but obviously it is best to get it in person or over the phone as opposed to some text on a computer screen. I would love to do a post about you guys and your side of what is going on (we mainly try to be objective here). Feel free to shoot me an email and I will give you more contact information to discuss the issue at hand.

    • Shafaq620

      get over it!

    • Shafaq620

      I don't know why people are making such an issue of a legitimate company! I like Minhas Brewery and I wish them the best of luck and to people that wanna make a big deal out of nothing….I say “get over it”.

    • Miles

      The question has nothing to do with them being a legitimate company. And it is my understanding that no one has a problem with Minhas marketing Boxer Beer in Canada, but when they applied to sell it in the United States, there was already an existing Boxer Beer. Here the problem arises. Two legitimate companies competing in an arena where trademark law is not always clear.

    • Ravinder Minhas

      Miles:
      Several months ago, Jeff Moses agreed to a payment and gave up on whatever rights he ahd for Boxer. Sadly for him, the amount was probably more than he spent on his team of attorneys (at least that is what he told us and I believe it based on our knowledge of attorney fees and paperwork he created).

      Neverthless, Boxer is selling extremely well in the Midwest. And we are pleased.

      Please fell free to call me on my cell at 403 875 3535

      Ravinder Minhas

    • conradJuiscte

      more boxer

    • conradJuiscte

      more boxer

    • Codikov