Jubel 2010: Get Ready to Party Like It’s 1999
Oh, who can forget a time just ten years ago, when Y2K was still something people were hiding in the basement and trying to get away from. A year that saw the freakin’ St. Louis Rams win the Super Bowl. A year that saw poor little Elian Gonzalez returned to his Cuban home. And a year that everyone remembers because of the wonderful Jubel 2000, Deschutes‘s special release brew. Oh, right, I was 13. So maybe I don’t remember it because I didn’t even know what a craft brewery was, but maybe some of you were able to sample the once-a-decade gem. And now comes word from Deschutes that it’s time once again for this beer to arrive in stores.
Jubel was discovered by accident two decades ago when a clumsy burglar didn’t realize the weight of his stolen keg of Jubelale. He dropped it outside to freeze in the season’s sub-zero temperatures – only to be discovered the next morning by Gary Fish, Deschutes Brewery owner. More than half the liquid in the keg had frozen and the remaining beer was a very cold, highly concentrated “Jubelale on steroids.” It was so good that the brewers set about recreating it, coming up with an annual “Super Jubel” that is aged in Oregon oak pinot barrels.
A limited amount of Jubel 2010 will be available in 22 ounce wax-dipped bottles and on draft all over the west this February.
Be on the lookout for this Jubel 2010 soon for all you western friends. It promises to be a real winner. Hit the jump for the full version of the press release from Deschutes.
BEND, Ore. – Deschutes Brewery, the sixth largest craft brewery in the nation, announces the release of its first Reserve Series beer for the New Year and decade, Jubel 2010. Jubel 2010 is a deeply dynamic presentation of the flavors found in its festive winter seasonal, Jubelale. Available on tap around the holidays at its pubs as “Super Jubel,” February 2010 marks only the second time the Brewery has ever bottled this immortal libation. The first and only other time this special brew was bottled was to celebrate the new millennium as Jubel 2000.
Jubel was discovered by accident two decades ago when a clumsy burglar didn’t realize the weight of his stolen keg of Jubelale. He dropped it outside to freeze in the season’s sub-zero temperatures – only to be discovered the next morning by Gary Fish, Deschutes Brewery owner. More than half the liquid in the keg had frozen and the remaining beer was a very cold, highly concentrated “Jubelale on steroids.” It was so good that the brewers set about recreating it, coming up with an annual “Super Jubel” that is aged in Oregon oak pinot barrels.
A limited amount of Jubel 2010 will be available in 22 ounce wax-dipped bottles and on draft all over the west this February.
Beer Geek Information:
* 10% Alcohol by Volume (ABV)
* 55 International Bittering Units (IBUs)
* Serving Temperature: 50-55 degrees F
* Glassware: Snifter or Goblet
* Drink one now and cellar one to enjoy a year from now.About Deschutes Brewery
Located in beautiful Bend, Oregon, Deschutes Brewery is in the business of daring people to expect more from their beer. That’s why we started off in 1988, on the banks of the Deschutes River here in Bend, Oregon, by selling Black Butte Porter at a time when others were sure a dark beer would never catch on. Our brewers love to push the envelope, especially if it makes someone nervous. But for us, the highest praise is a raised glass and a toast of “Bravely Done!” For more information about Deschutes Brewery and its courageously crafted beers, please visit http://www.DeschutesBrewery.com.###
Matt
Matt is a freelance journalist, fiction, and nonfiction writer. He recently graduated from the University of Michigan in Ann Arbor with a degree in English and a subconcentration in creative writing. Matt enjoys watching Arsenal soccer games, Michigan football, and all things beer—especially stouts and anything imperial. He can be reached at mbemery@gmail.com.




