It’s Not Hard to Sell Beer, if You’re the Only Option
The poor fans at this year’s World Cup will have no choice but to enjoy(?) Budweiser: The Great American Lager while watching the games at the stadiums. Those at the fan parks, however, will be treated to some no-name brand beer as Anheuser-Busch is not sure they can meet demand outside of game stadiums.
Budweiser has decided not to supply its product to fan parks and fests, but is confident of meeting the demand for its brand at the stadiums, where it will be the only beer sold in terms of its position as an official sponsor of the tournament.
The World Cup used to sound fun, but I would rather watch it at home with a nice pint of real beer, than to have to drink pint after pint of imported (read:expensive) Bud. Two thumbs down to FIFA for ever thinking it was a good idea to showcase Budweiser as the beer of soccer fans, but I’m sure FIFA got a healthy check for it.
Miles
Miles Anfinson currently lives in Helena, Montana where he was born and raised. A year ago, he graduated from Lewis & Clark College in Portland, where he spent four years tasting and drinking beer in the microbrew mecca of the United States. Aside from drinking beer, he enjoys collecting growlers and has a collection of over 120.
